JUAN ECHEVErrIA

CREATIVE DIRECTION IN ART AND DESIGN

PROJECTS

DESCRIPTION

CV^BIO

1997 ^COL

PROJECTS FILTTERS:

Artworks and Art Direction
Audiovisual Production
Identities, Editorial and Branding
Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

oʌısarrǝvqns // ʂ℘ɛƙųƖąɬı۷ơ

ONGOING PROJECTS:

ESC
rrABON

SERVICES:

Creative Direction
Art Direction
Branding
Editorial Design
Graphic Design
Strategy and Consultin
Web Design
Academic research

INTERESTS:

Discursive Design
New Media
Digital and Electronic Art
Biodesign
Brutalist Architecture
Colombian History

CONTACT:

Mail
Phone
Instagram
LinkedIn
Behance
Vimeo

Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

Monolith Furniture Art and creative direction
AI Artwork
2024

This work consolidates as a speculative collection of home furniture, based on the historical significance of artificial monoliths, which represent sacred monuments in ancient civilizations. In this way, this symbolic and architectural value is recovered to be aesthetically juxtaposed with the brutalist architectural movement, which in some way represents important moments of modern civilization. Thus, hypotheses are created about possible sacred objects that serve as human vestiges in a scenario where modern civilization does not exist, evoking the dwelling of the body and its customs from a somber perspective.

This work was executed using AI tools / Midjourney.

MAPPA Editorial Design
2024

This editorial piece was created using generative code, which speculatively explores the possible cartographies of Atlantis. This project abstracts from Plato’s dialogues Critias and Timaeus, texts that contain references and allusions to this mythical island. The work is characterized by a visual, spatial, and typographic interpretation of computational exercises that simulate hypothetical coordinates of specific locations. Based on these data, MAPPA generates kinetic topographies, that is, moving graphical representations that articulate and evolve in interaction with textual fragments in Ancient Greek. This approach allows for an innovative dialogue between modern visualizations and classical literature, creating a bridge between philosophical speculation and artistic representation.

Full project on Behance

Bogotá Museum of Modern Art - MAMBO
Audiovisual Management
2020 - 2021

Management, development, and production of audiovisual and multimedia content to support the museum's cross-functional strategies and projects.

Full project on Behance

Un placer incierto | Uncertain Pleasure Editorial Design
2022 - 2023

An Uncertain Pleasure is an exhibition that focuses on multimedia and time-based artworks from the Pierre Huber Collection. The title of the exhibition is taken from the eponymous work by Zhang Peili, a pioneer of video art in China, and pays homage to the global, cultural and geographically multifaceted perspectives addressed in the collection, which is unique in its heterogeneity.

The editorial design of this catalog embraces the premise of the visual identity of the exhibition, where new media, as an artistic canvas, allows for an endless array of visual imaginaries. In this way, chroma green becomes a metaphor for new worlds and acts as a guiding thread within the narrative of this editorial piece. The content of the book was organized alphabetically, alluding to old telephone directories, as a nod to the beginnings of the digital era.

Full project on Behance

Polvo eres y <data> serás |
For dust you are and data you shall become Art and creative direction
Performance
2016 - 2018

This work explores the idolatry of the human body in the digital age. These exercises start from the iconography of the shroud to investigate the cult of the human image. Thus, a series of actions arise where the relief of a body is extracted by rubbing it with graphite on fragments of cloth, referencing the phrase: "dust you are and to dust you shall return" to speak of life and death. These samples allowed the digitization of the body through 3D modeling. The result simulates the quest for immortality through a digital vestige.

Full project on Behance

BALAKRATA Art and creative direction
3D Website
2020

3D World developed for Otrusextraviadus.

The conceptualization of this project stems from the interpretation of a pseudonym based on the social iconography that represents the balaclava and its political stigma. The world portrays chaos, destruction, and identity.

Full project on Behance

Codex Litho Art and creative direction
2022

Creation of plausible Geologies as a speculative exploration of digital geology with ten 3D models of fictional rocks and minerals, challenging boundaries and raising questions about the creation of biological resources in digital environments.

Full project on Behance

UNTERBOG Audiovisual Production
2016 - 2018

Development of visual concepts for the creation of promotional audiovisual content and production of artistic installations for electronic music events

For each event, a concept was created around the aesthetics and visual identity of Unterbog. Some of these concepts involved spatial speculations about unknown territories, where the absence of light led the audience to discover new sensory experiences.

Full project on Behance

Anatomía de un martir | Anatomy of a Martyr Art and creative direction
Body Artifacts
2023

Gestural Reflections on Bodily Archetypes of a Martyr.

This work examines and reinterprets the concept of a martyr, traditionally someone who dies for their religion, by focusing on the Colombian "ñero" or "gamín." It portrays these individuals as societal victims and street hostages who deform their bodies due to persecution and control. The piece suggests that gang members are modern martyrs within a socio-political context where authority abuse is evident in their captured gestures.

Full project on Behance

Me, Myself, and I Art and Creative Direction
Audiovisual production
3D Simulations
2023

This project takes as its starting point the controversial digital market of 3D pornography, where the human image becomes a sexual commodity that completely disconnects its existence from any personal identity, while also distorting its anatomy to unreal extremes. In this context, the notion of the human is rethought through a visual metaphor. To achieve this, body scanning technology is used to generate three-dimensional models that are deliberately "damaged" through analog manipulation of their data. This process aims to represent and compare the loss of human value in the technological age.

Full project on Behance