JuanEcheverria.

Creative Direction in Art and Design 
Projects Description

1997 COL CV BIO
Projects Filtters:
         
            Artworks and Art Direction
            Audiovisual Production
            Identities, Editorial and Branding
             Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

Ongoing Projects:

            ESC
            rr,abon
Services:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
            Academic research

Interests:

           Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian HistoryContact:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

00X
Art and Creative Direction
Audiovisual production
2016 This audiovisual project adopts an aseptic and clinical aesthetic to explore the theme of genetic modification, where a presumed bioinformatic error triggers bodily deformities in humans. This involuntary modification creates a chaotic and dreamlike atmosphere, plunging the individual into a mental trance characterized by mental and introspective noise.

The project delves into a dystopian world where the line between the human and the artificial blurs, prompting the viewer to reflect on the ethical boundaries and psychological implications of bodily manipulation. 00X creates an immersive experience that challenges conventional perceptions of identity and reality. Sound plays a crucial role in constructing this unsettling atmosphere, transporting the viewer to an uncomfortable and unknown world while offering profound reflection on the nature of identity and humanity in an increasingly technology-dominated world.

Sound: Stillbirth - Alice Glass | JUAN ECHEVErrIA Edit

Full video
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