JuanEcheverria.

Creative Direction in Art and Design 
Projects Description

1997 COL CV BIO
Projects Filtters:
         
            Artworks and Art Direction

            Audiovisual Production
            Identities, Editorial and Branding
            Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

Ongoing Projects:

            ESC
            rr,abon

Services:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
           Academic research

Interests:

           
Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian History
Contact:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

Anatomía de un martir | Anatomy of a Martyr Art and creative direction
Body Artifacts
2023
Gestural Reflections on Bodily Archetypes of a Martyr.

This work examines and reinterprets the concept of a martyr, traditionally someone who dies for their religion, by focusing on the Colombian "ñero" or "gamín." It portrays these individuals as societal victims and street hostages who deform their bodies due to persecution and control. The piece suggests that gang members are modern martyrs within a socio-political context where authority abuse is evident in their captured gestures.

Full project on Behance
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