JuanEcheverria.

Creative Direction in Art and Design 
Projects Description

1997 COL CV BIO
Projects Filtters:
         
            Artworks and Art Direction

            Audiovisual Production
            Identities, Editorial and Branding
            Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

Ongoing Projects:

            ESC
            rr,abon

Services:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
           Academic research

Interests:

           
Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian History
Contact:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

MAPPA
Editorial Design
2024
This editorial piece was created using generative code, which speculatively explores the possible cartographies of Atlantis. This project abstracts from Plato’s dialogues Critias and Timaeus, texts that contain references and allusions to this mythical island. The work is characterized by a visual, spatial, and typographic interpretation of computational exercises that simulate hypothetical coordinates of specific locations. Based on these data, MAPPA generates kinetic topographies, that is, moving graphical representations that articulate and evolve in interaction with textual fragments in Ancient Greek. This approach allows for an innovative dialogue between modern visualizations and classical literature, creating a bridge between philosophical speculation and artistic representation.

Full project on Behance

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