JuanEcheverria.

Creative Direction in Art and Design 
Projects Description

1997 COL CV BIO
Projects Filtters:
         
            Artworks and Art Direction

            Audiovisual Production
            Identities, Editorial and Branding
            Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

Ongoing Projects:

            ESC
            rr,abon

Services:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
           Academic research

Interests:

           
Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian History
Contact:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

Monolith Furniture
Art and creative direction
AI Artwork
2024
This work consolidates as a speculative collection of home furniture, based on the historical significance of artificial monoliths, which represent sacred monuments in ancient civilizations. In this way, this symbolic and architectural value is recovered to be aesthetically juxtaposed with the brutalist architectural movement, which in some way represents important moments of modern civilization. Thus, hypotheses are created about possible sacred objects that serve as human vestiges in a scenario where modern civilization does not exist, evoking the dwelling of the body and its customs from a somber perspective.

This work was executed using AI tools.

All rights reserved. © JuanEcheverria, 2025