JuanEcheverria.

Creative Direction in Art and Design 
Projects Description

1997 COL CV BIO
Projects Filtters:
         
            Artworks and Art Direction

            Audiovisual Production
            Identities, Editorial and Branding
            Graphic Development

Designer graduated from the University of Los Andes (Bogota, Colombia) with an approach on communication, creative direction, and visual arts.

Interdisciplinary processes applied to creative projects in art, culture, music, and fashion.

Speculative, Fiction, and Critical Design as crestive purposes.

Ongoing Projects:

            ESC
            rr,abon

Services:

           Creative Direction
           Art Direction
           Branding
           Editorial Design
           Graphic Design
           Strategy and Consultin
           Web Design
           Academic research

Interests:

           
Discursive Design
           New Media
           Digital and Electronic Art
           Biodesign
           Brutalist Architecture
           Colombian History
Contact:
          Mail
          Phone
          Instagram
          LinkedIn
          Behance
          Vimeo
Info@juanecheverria.xyz
+57 320 391 6109
@juanecheverria.xyz
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Should my work and services capture your attention, don't hesitate to contact me.

Un placer incierto | Uncertain Pleasure Editorial Design
2022 - 2023
An Uncertain Pleasure is an exhibition that focuses on multimedia and time-based artworks from the Pierre Huber Collection. The title of the exhibition is taken from the eponymous work by Zhang Peili, a pioneer of video art in China, and pays homage to the global, cultural and geographically multifaceted perspectives addressed in the collection, which is unique in its heterogeneity.

The editorial design of this catalog embraces the premise of the visual identity of the exhibition, where new media, as an artistic canvas, allows for an endless array of visual imaginaries. In this way, chroma green becomes a metaphor for new worlds and acts as a guiding thread within the narrative of this editorial piece. The content of the book was organized alphabetically, alluding to old telephone directories, as a nod to the beginnings of the digital era.

Full project on Behance

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